Privacy Policy

1. About Us

This Privacy Policy applies to iFusion Pty Ltd ABN 91 071 383 401, trading as Digital Response (“we”, “us”, “our”), a digital consultancy based in Brisbane, Australia. We are bound by the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

Our website is located at www.digitalresponse.com.au. If you have any questions about this policy, please contact us at info@digitalresponse.com.au.

2. What Personal Information We Collect

We may collect the following types of personal information:

• Name and contact details (email address, phone number)
• Company name and job title
• Information you provide via our contact or enquiry forms
• Technical data including IP address, browser type, and pages visited (via analytics)
• Any other information you choose to provide to us

We only collect personal information that is reasonably necessary for our business activities.

3. How We Collect Personal Information

We collect personal information in the following ways:

• Directly from you when you submit an enquiry or contact form on our website
• When you email or phone us
• Through our website analytics (Google Analytics / Google Tag Manager)
• In the course of providing services to you or your organisation

4. Why We Collect Personal Information

We collect and use your personal information to:

• Respond to your enquiries and provide our services
• Communicate with you about projects, proposals, and engagements
• Send you relevant updates or information (only where you have consented)
• Improve our website and services
• Comply with our legal obligations

We will not use your personal information for any purpose other than those described above without your consent.

5. Disclosure of Personal Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Our staff and contractors who require it to perform services
• Third-party service providers (e.g. email delivery via SendGrid, analytics via Google) who are bound by confidentiality obligations
• Regulatory bodies or law enforcement where required by law

Some of our service providers may be located overseas. Where this occurs, we take reasonable steps to ensure they handle your information in accordance with Australian privacy standards.

6. Cookies and Analytics

Our website uses cookies and similar technologies to improve your browsing experience and to understand how visitors use our site. We use Google Analytics and Google Tag Manager, which may set cookies on your device.

You can disable cookies in your browser settings, though this may affect the functionality of our website.

7. Data Security

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Our website is served over HTTPS and we use reputable third-party providers with industry-standard security practices.

However, no method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Access and Correction

Under the Privacy Act 1988, you have the right to request access to the personal information we hold about you and to request corrections if it is inaccurate, incomplete, or out of date.

To make a request, please contact us at info@digitalresponse.com.au. We will respond within a reasonable timeframe.

9. Complaints

If you believe we have breached your privacy rights, please contact us in the first instance at info@digitalresponse.com.au. We take all complaints seriously and will respond within 30 days.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available on our website. We encourage you to review it periodically.

11. Contact Us

For any privacy-related queries, please contact: